SERVICES

"To make a fundraising campaign successful is not enough to ask. It is needed to ask to the right people, at the right moment, communicating in the right way the mission and the projects that we wish to realize with their support."

IDMC is able to provide and to coordinate all necessary activities for the realization of an efficient Direct Mailing campaign, both for the acquisition of new donors (prospect mailing) and for making faithful donors (house file mailing).

DIRECT MAILING SERVICES – INDIVIDUAL DONORS

• Planning the DM campaign (quantities and timeline)
• Defining the objectives in terms of redemption and average donation
• Budgeting
• Art direction, copywriting and graphics
• Segmentation of internal database
• Recovery of inactive donors
• Making faithful donors
• IT Services, including merge/purge
• Printing
• Packaging and posting
• Management of the campaigns
• Result analysis and reporting
• Optimization of the ROI for the active DM campaigns
• Integration of the DM with other channels
• Up grading campaign

DIRECT MAILING SERVICES – INDIVIDUAL PROSPECT DONORS

• Planning of the DM campaign (quantities and timeline)
• Defining the objectives in terms of redemption and average donation
• Budgeting
• Art direction, copywriting and graphics
• List management
• IT Services, including merge/purge
• Printing
• Packaging and posting
• Management of the campaigns
• Result analysis and reporting

DIRECT MAILING SERVICES – TARGET COMPANIES

• Planning of the DM campaign (quantities and timeline)
• Budgeting
• Art direction, copywriting and graphics
• List management
• IT Services, including merge/purge
• Printing
• Packaging and posting
• Management of the campaigns
• Result analysis and reporting
• Management of the campaign special events: Chrismas with greeting cards