COMPANIES AREA
Doing right doing good
The wish to identify and to valorize the relation that links the companies world and the
nonprofit one represents one of the goals that IDMC wants to reach.
Our agency wants to be a partner for the enterprises to develop and to implement a vision
of the world "socially responsible" throughout different actions.
Why to cooperate with IDMC:
During the years IDMC has accrued a specific experience in the social communication,
aside leading charities and companies, creating successful initiative that allowed the companies
to improve their image and at the same time:
- Help thousands of children in Italy and in the world
- Assist people in need, homeless or victims of addiction
- Support elderly, sick and disabled people
Why to support a charity:
- Because 82%(*) of Italian consumers believe in the company’s participation to the
solution of the social problems
- Because more than 75%(*) of consumers in Italy perceive that the companies are too
little involved in solving social problems
- Because 76%(*) of Italian consumers believe in social marketing as positive tool
for the company and the society
- Because thanks to the law n.35 of 14 March 2005 the cash gifts at the benefit of
the charities (onlus) are deductable from the total income of the donor up to the limit
of 10% of the total income declared, and anyhow at the maximum of 70.000 euro per year.
* source: Ipsos Explorer 2002